
In a recent interview with Hotel Management, Jacki Arena of Jacki Arena Interiors (JAI) shared her fresh perspective on the future of hospitality design. Known for her passion for purposeful, human-centered spaces, Jacki outlined the key trends shaping the industry, offering thoughtful insights that both challenge and inspire.
Sustainability That Goes Beyond the Buzzword
Sustainability isn’t just a trend—it’s becoming a foundational principle in hotel design. Jacki highlighted the need for intentionality in selecting eco-conscious materials, energy-efficient systems, and sustainable operational practices. But what stands out is her emphasis on beauty and function—proving that sustainable choices don’t have to compromise aesthetics. She encourages owners and brands to see sustainability as a storytelling opportunity, not just a checklist.

Designing for the Evolving Guest Experience
Today’s hotel guest wants more than just a place to sleep—they want a curated experience. Jacki pointed out the importance of creating spaces that adapt to a guest’s needs, whether they’re traveling for business, leisure, or a bit of both. Comfort, functionality, and emotional connection all matter. Think thoughtful lighting, seamless technology, and spaces that feel both elevated and inviting.
Local Culture as a Design Pillar
Jacki is a strong believer in grounding design in local culture and storytelling. Incorporating regional art, textures, materials, and traditions creates an authentic sense of place—something guests increasingly crave. It’s not just about décor; it’s about giving travelers a real connection to the community they’re visiting. In a sea of global hotel brands, this sense of authenticity helps properties stand out.

Smart Technology, Seamlessly Integrated
Tech in hotels is no longer just about flashy gadgets—it’s about thoughtful integration. Jacki envisions intuitive, guest-friendly smart rooms where lighting, temperature, and entertainment can be personalized with a tap or voice command. But it’s not tech for tech’s sake—it’s about enhancing the guest journey, reducing friction, and increasing comfort.
Flexible, Multi-Use Spaces
Post-pandemic travel has shifted the way people use hotel spaces. Guests might log into a Zoom call in the morning, then unwind with a cocktail in the same space by evening. Jacki touched on the growing demand for flexible environments—lobbies that double as co-working spaces, or guest rooms with areas for both productivity and relaxation. It’s all about designing with versatility in mind.